Why We Started Brick Drop Competitions

Welcome to the Brick Drop blog.

I’m Mark, and together with my wife, I run Brick Drop Competitions from Worcestershire.

For our first blog post, we wanted to share why we started Brick Drop, explain how our competitions work and introduce the community we are hoping to build around them.

Built by LEGO Fans, for LEGO Fans

Brick Drop began with a genuine love of LEGO.

We have spent years building, collecting and occasionally obsessing over sets we probably should not have bought. Like many LEGO fans, we enjoy the excitement of a new release, tracking down a hard-to-find set and finally adding a long-awaited build to the collection.

We are particularly obsessed with LEGO Modular Buildings. There is something about the detail, design and clever building techniques that gets us every time.

We also love LEGO Batman, Stranger Things and anything from the NINJAGO universe.

That means the prizes featured on Brick Drop are not chosen simply because they are popular products. They are selected by people who understand why certain sets matter to builders and collectors.

The Frustration Behind the Idea

Any serious LEGO fan will know the frustration of seeing a set they really want but being unable to justify the cost.

Larger Technic builds, LEGO Icons sets and popular licensed releases can be expensive even at their normal retail price. Some sets sell out quickly, while retired products can appear on resale websites at significantly higher prices.

We had experienced that frustration ourselves.

There were sets we would have loved to own, but could not always justify buying outright. We started wondering whether there could be a more affordable and enjoyable way for LEGO fans to get their hands on the sets they genuinely wanted.

We had also always enjoyed competition websites: choosing a prize, waiting for the draw and seeing someone win something they were genuinely excited about.

Brick Drop was born from those two interests.

The idea was simple: create a fair and honest competition website where LEGO fans could win fantastic sets at a price that made sense.

But we also wanted it to become more than somewhere people simply bought a ticket and waited for a draw.

More Than a Competition Website

LEGO is at its best when it is shared.

It might be posting a finished build, showing off a new addition to a collection, discussing a favourite theme or seeing the excitement of someone receiving a set they have wanted for years.

That is the type of community we want to build through Brick Drop.

The new Brick Drop website includes an activity feed where members can contribute their own posts, share photos of their builds, show prizes they have won and interact with other LEGO fans.

We want the activity feed to become a place where members feel comfortable sharing anything LEGO-related, whether it is:

• A newly completed build

• A favourite display or collection

• A recent LEGO shopping haul

• Progress on a larger project

• A Brick Drop prize arriving

• A winner photo or unboxing

• A set recommendation

• A general LEGO discussion

You do not have to be a winner to take part. The community is open to everyone who shares the interest.

Our blog will sit alongside the activity feed and give us another way to involve members. We will share behind-the-scenes updates, shopping trips, packing days, new stock arrivals, upcoming ideas and more of what goes into running Brick Drop.

Over time, we would also love to feature member builds, winner stories and contributions from the wider Brick Drop community.

What Is Brick Drop Competitions?

Brick Drop is an online competition website dedicated to LEGO prizes.

We run competitions for a wide range of sets, including display models, vehicles, licensed sets, collector builds, retired products and new releases.

Some competitions feature one specific prize. Others are Pick a Prize competitions, where the winner can choose their favourite set from a selection.

We aim to offer something for different types of LEGO fans, whether you enjoy Technic cars, modular buildings, Star Wars, Harry Potter, Disney, gaming or smaller collectable builds.

How Do Entries Work?

Entering a Brick Drop competition is designed to be simple.

Start by browsing the live competitions on our website and selecting the prize you would like the chance to win.

Each competition page clearly displays the important information, including:

• The prize available

• The ticket price

• The total number of entries

• The draw date

• The number of tickets remaining

• Any special competition details

Once you have chosen a competition, select the number of entries you would like to purchase.

You will then be asked to answer a multiple-choice competition question. After answering correctly and completing payment, your ticket numbers will be allocated and confirmed.

You can view your entries and ticket numbers through your Brick Drop account, so you always know which competitions you have entered.

Purchasing more tickets gives you more entries into the draw, although every valid ticket has the same chance of being selected.

What Happens When a Competition Ends?

Every Brick Drop competition is drawn on its advertised date.

We do not extend competitions simply because tickets remain unsold, so customers are not left waiting for a competition to eventually sell out.

Depending on the competition, the winner may be selected during a live draw or through our automatic draw system. The draw method will always be stated clearly on the competition page.

Every draw is conducted randomly and transparently. There are no favourites and no exceptions.

Once the winning ticket has been selected, we announce the result on our website and social media channels. We also contact the winner directly to confirm their details and arrange delivery of the prize.

What Happens After You Win?

Once a winner has been confirmed, we prepare the prize for delivery.

Every set is checked and carefully packed to help ensure it reaches its new owner safely.

For a Pick a Prize competition, we contact the winner and ask them to choose which of the available sets they would like to receive.

Seeing winners receive their prizes has been the most rewarding part of running Brick Drop so far.

Every photo, message or post from someone whose set has arrived reminds us why we started. It is particularly enjoyable when the prize is a set they had wanted for a long time or would not normally have been able to justify buying.

We encourage winners to share their prize photos, unboxings and completed builds through the Brick Drop activity feed. It gives other members the chance to celebrate with them and helps show the journey from entering a competition to receiving and building the prize.

What Brick Drop Stands For

Fair draws

Every draw is carried out randomly and transparently. Every valid ticket has an equal chance of winning.

Great odds

We deliberately keep ticket numbers limited. We would rather run smaller competitions with realistic odds than fill them with thousands of entries.

Guaranteed draw dates

Every competition is drawn on the date advertised, regardless of whether every ticket has sold.

A genuine LEGO community

We are building something for LEGO fans to feel genuinely part of.

The competitions may bring people to Brick Drop, but we hope the community, activity feed and shared love of LEGO will give them a reason to stay involved.

We want members to recognise names, celebrate each other’s wins, share their own builds and help shape what Brick Drop becomes.

What You Can Expect From the Blog

This blog will give you a closer look behind the scenes at Brick Drop.

We plan to share articles about:

• LEGO shopping trips and new-release hunts

• Prize hauls and incoming stock

• How we choose competition prizes

• How competitions are created and set up

• Our packing and delivery process

• Winner stories and build photos

• Member collections and featured builds

• New products and LEGO releases

• Updates from Brick Drop

There is far more involved in running each competition than simply placing a prize on the website, and we are looking forward to sharing more of that process with you.

Come and Be Part of It

Brick Drop is still a young business, but it is something we are incredibly proud of.

We have already had the opportunity to send some brilliant LEGO sets to our winners, and we are excited to see where Brick Drop goes next.

Whether you enter competitions, post in the activity feed, share your builds, comment on someone else’s collection or simply follow along, you are part of the Brick Drop community.

So introduce yourself, show us what you are building and let us know which sets you would love to see featured in future competitions.

Thank you for being part of Brick Drop from the beginning.

Good luck in the draws, and happy building.

Mark and the Brick Drop team
Worcestershire, UK

LEGO® is a trademark of the LEGO Group, which does not sponsor, authorise or endorse Brick Drop Competitions.